Monetize – Affiliate Commission, Sponsored Review, Sponsored Ad Insertion within content from similar brands
How To Start Affiliate Marketing As A Beginner?
- Pick The Profitable Niche
- How To Choose A Niche?
- Choose The Best Hosting For The Website
- Choosing The Perfect Themes
- How Does Affiliate Marketing Work?
- Different Types Of Affiliate Programs
- Pay Per Sale Or Cost Per Action (CPA)
- Cost per Click (CPC)
- Pay per Lead (PPL)
- Recurring affiliate programs
- The Best Affiliate Products Marketplace For Bloggers
Important Terms Used In Affiliate Marketing
Like other fields, affiliate marketing also has some technical terms used. Let’s look it down.
Affiliate Program – It is a system where the affiliate method is running. Every product has their own affiliate programs with its own commission structure.
Affiliate Commission – It is the amount of money given to you, every time when an action is taken by the audiences.
Conversion – It is the converted user. When the audience takes an action on a merchant’s site, then it is a conversion.
Affiliate Link – It is the unique link of the product given to you. This link embedded with the unique tracking ID, in which merchants can easily identify that’s you.
Cookie – It is a small file automatically stored on the user’s browser, to identify them. Every cookie has an expiration date.
First click Model – Some affiliate programs follow the first click model. If the user clicks 2 same product affiliate links of different users and takes action, but the commission is given to the first clicked affiliate link.
Lask Click model – It is opposite to the first click. The last clicked affiliate link will be awarded the comission.
Benefits Of Affiliate Marketing
- Make a passive income
- Do your work from home
- No need for investment
- Work as you wish
FAQ On Affiliate Marketing
What is affiliate marketing and how does it work?
Affiliate marketing is a way to earn money by promoting other people’s products. You will earn commissions when every time your audiences buy a product through your Unique affiliate link.
Can you become rich in affiliate marketing?
The answer is yes, you can make a profit from it, simultaneously you should work hard and smart as well. Sometimes, affiliate sales are not consistent. Before getting into the product, make sure to have knowledge about the product. Make a detailed study of affiliate marketing and start doing it profitably.What are the highest paying affiliate programs?
Web hosting programs
GetResponse and so on.How to become successful as an Amazon affiliate?
Follow the terms and conditions of the Amazon affiliate of what they provide to you and be honest with the company.Is it possible to use an Amazon affiliate without a website?
Yes, you can promote affiliate links without a website. But if you have a website, then it will be much better. You can also place the affiliate links in the youtube descriptions and promote it through social media.What is a recurring affiliate program?
Rather than getting a commission at one time, recurring affiliate programs pay you commission, when every time you refer to a sale renews their plan. Affiliate recurring programs usually give you long term sustainable growth.
Concluding this topic, I hope this article will be useful for you, and you are benefited too because this article explains how a beginner starts with affiliate marketing, how to work with affiliate marketing, and all your questions.
Thank you for spending your valuable time with us, if you find this article is beneficial, kindly share it with others.
If you find any topic missed in the beginner’s affiliate marketing guide, kindly intimate me in the comment box.
I receive a lot of emails from my followers asking me how to start a product review blog, how to get products to test for their new blog, and how to monetize a new blog. Therefore, I decided to create a blog post that covers everything for you guys to reference.
The good news is it’s not hard to get a product review blog up and running. Below you’ll find an easy step-by-step tutorial guide that will allow you to get started sharing your honest feedback of items that you’ve tried and tested on your new up and running blog.
Select a Domain Name
Explain points to consider for selecting a brand name and domain name.
Once you have narrowed down your domain name, then it’s time to move on to registering your domain so someone else can’t start a website using it. The easiest way to register your domain is going to be to do it via your web host as many of them offer deals when you register a domain and use their hosting services. We’ll discuss the registration process a bit more in the next two step
- Affiliate Link to bigrock for DOMAIN and Hostinger and Bigrock for Hosting ( Send to detailed review post of Bigrock and Hostinger )
Select a Web Host
I recommend looking at reviews that others have left about each of the web hosts that you are considering so you can decide which host will be the best for your needs.
The main things to keep in mind when researching web hosts are:
- Make sure it’s a reputable company.
- Make sure they have 99% or higher uptime.
- DON’T make your decision based on who offers the cheapest rate.
- Make sure customer support can easily be contacted.
- Make sure they are easy for beginners to use.
To help you get started, below you’ll find some of the most popular web hosts to begin your research with:
- Liquid Web– Liquid Web has engineered the best WordPress hosting platform to make hosting simple. They focus on the hosting infrastructure so you can focus on growing your blog. Unlike other hosting companies, Liquid Web doesn’t have Pageview/Traffic Limits and their platform is built on the latest technologies with the highest speeds. No hidden fees and affordable plans!
- BlueHost– Blue Host powers over 2 million websites worldwide! You can enjoy hassle-free WordPress installation, and have your product review blog up and running quickly with 1-click WordPress install. Great hosting platform for beginners.
- Namecheap– With Namecheap, they are your one-stop-shop for all your blogging needs to get started. This platform offers domain names, web hosting, SSL certificates, premium web security, all at the lowest price in the market!
- BuyDomains– Your website is the face of your business, and buying a premium domain name from BuyDomains will give your blog business the instants brand recognition that will help you get found. Since 1999, BuyDomains has been helping business owners and entrepreneurs create their online presence and discover the domain name that is perfect for them. Make sure to check out the millions of high-quality domains that are for sale.
- iThemes– With iThemes, they are your one-stop-shop for Website Hosting, Server Hosting, Internet Service Provider, Templates, Fonts, Add-ons, and more! iThemes has been delivering exceptional value to the WordPress space for over 10 years! You’ll get started as a product reviewer blogger in no time! Don’t miss out on iThemes current deals.
Website Hosting Setup
I recommend the following selections for new bloggers:
- SSL: This lets readers know your website is safe to visit.
- Domain WhoIS Privacy: This keeps your contact information private to the public.
- Monthly payments: This may be a little more expensive than paying annually, however, if you’re not sure that being a product review blogger is for you its best to start off with monthly payments.
When you’ve finished paying and checking out, you’re almost ready for the fun part – creating your new product review blog!
Choosing a blogging Platform
Selecting a blog platform allows you to move on to designing and creating content for your blog. There are quite a few options available from WordPress to Blogger to Square Space and more. However, during your research, you’ve probably realized that WordPress is one of the most popular among bloggers for the plugins, therefore, for the purpose of this tutorial we will be selecting the WordPress platform.
When you log into your web hosting account there should be a control panel section (or similarly named section) where you’ll be able to install WordPress. Once you locate the “Install WordPress” option you’ll go ahead and install it and go through the steps. It’ll ask you for your domain name, domain URL, and it’ll have you create a username and password.
When creating your username and password keep the following things in mind:
- Avoid usernames such as admin.
- Make your password very tough to guess. Ideally, it should be a combination of numbers, letters (upper and lower), and special characters.
Keep in mind, this username and password is the gatekeeper to your site. The last thing you want is someone to be able to hack into your site and mess with your hard work. Your product review blog is not only going to be a place for you to share your honest opinions, but its also going to be a business that makes you money.
Blog theme and plugins installation
Now all of the hard work is out of the way so you’re ready to move on to the fun stuff. The first step is going to be to design your product review blog.
When it comes to designing your product review blog, the first thing you’re going to want to do is to select a theme. Theme wise you’ll have free and paid options to choose from. Since you’re a new blogger you don’t have to start out hiring a professional website designer on day one. However, it is recommended that you do go with a paid theme (if you can afford it) so your website stands out from other bloggers and gives off a professional feel to help jump-start your income opportunities.
- Recommendation – Top 10 WordPress Themes for Product Review Blog
The most important thing to keep in mind when selecting a theme
SSL Enabled Hosting
When it comes to security plugins that you can download, you’ll have quite a few options. However, the ones that I recommend are:
- Wordfence Security: Keep in mind they do have a paid version of this plugin, however, most folks find that the free version works just fine.
- Sucuri Security: As with Wordfence Security there are free and paid versions available. However, you should be fine with the free version.
- Google Authenticator: Two-factor authentication makes it super tough for people to get into your site. Therefore, this is quickly becoming a favorite security plugin among bloggers.
There are a ton of security plugins available for WordPress and this list gives you the rundown on each.
Once you’ve gotten all of the technical details out of the way, it’s time to move on to creating content.
The WordPress platform is super easy to use, which is why I based the tutorial off of them. When in your admin panel you just click Post > Add New and let your words come to life.
However, before getting started on your first blog post I recommend that you go ahead and create the following pages, especially if your goal is to monetize your blog in the future:
- About Page
- Contact Page
- Hire Me Page
Since you’re a new product review blogger my recommendation would be to publish a post every day or every two days so you can start attracting people to your site. When they see that you update your site regularly they’ll be more likely to subscribe and actually look forward to your blog posts.
However, when keeping in mind my recommendation of daily, or close to daily publishing, remember that you only should blog when you have something to say. Don’t feel as though you have to force yourself to write something every day for the sake of having a new post as it will definitely show in your writing.
Lastly, when writing your content make sure that you’re including photos in each post and incorporating SEO. There are a ton of guides on creating SEO friendly blog posts, so if you’re unfamiliar with SEO I would recommend giving some of them a read through.
Final Thoughts – It’s Easier Than You Think to Start a Product Review Blog in 2020
While this may seem like a ton of information to digest to be prepared to start a blog, it’s really not that hard. The hardest part will be settling on your domain name, I promise. Once you have your domain name purchased and install WordPress you’ll find it to be smooth sailing from there.
This tutorial has covered all of the technical aspects of setting up your product review blog in 2020. Now, you just have to focus on creating quality content and building up your audience. Once you have a good content buildup and some loyal readers, you’re then able to start making money from your product review blog.
Monetizing your blog will require more work on your end as you want to keep your audience happy without coming off as always trying to sell them something while also giving your clients a good return on their investment. Once you get to this point just make sure that you have Google Analytics installed on your blog so you can see which posts are performing well with your readers so you can know which advertising opportunities are a fit and which ones are not.
Now, go ahead and get started creating your product review blog!
Bonus Tip: Monetizing Your Product Review Blog
Once you’re ready to monetize your product review blog feel free to check out my eBook that shares some valuable tips that helped me when I took the leap to start making a full-time income from my blog. Additionally, I have shared some valuable tips in this blog post about different ways to make money from blogging.
Now, as a bonus for you, I’ll give you some quick tips for monetizing your product review blog so you’ll know what to expect or you can come back and reference this post again when you’re ready to make the leap.
Pitch Brands for Products to Review
While it is true that once you start gaining traction with your product review blog brands will start contacting you directly to work with them. However, you don’t have to wait for your dream brand to reach out about a blogging collaboration. Instead, you can pitch them. I’ve written a blog post that shows you how to reach out and pitch brands to review their products.
Join Ad Agencies
To start generating a passive income from your blog you can run ads. I do want to warn you to do your homework before joining ad agencies though because some have been known to have payment delays, show inappropriate ads, or even have software’s that break blogger sites.
A few ad agencies to consider applying for include:
Join Blogger Networks
Blogger networks can be great when you’re first starting to monetize your blog. Basically, these are sites you will join where someone else has already contacted the brand and you know right from the start that they are looking to hire bloggers to work with them.
A few blogger networks to consider joining include:
Make sure to check out this huge list of other blogger networks to join free.
Join Affiliate Networks
Affiliate networks allow you to have a passive income. You write a post as you normally would and you incorporate products or services in the post that you may already be using. Each time someone makes a purchase you make a percentage from the purchase in profit.
A few affiliate networks to consider joining include:
Tools to Help You Save Time
Blogging can be like having a full-time job if you’re in it to make it into your business. The good news is there are some tools that you can use to help you save time. My top recommendations are:
- Yoast SEO: This free plugin allows you to make sure that every post you create is SEO friendly.
- MailChimp: MailChimp allows you to give your readers an easy way to join your mailing list.
- Monster Insights: This plugin allows you to view your Google Analytics stats directly from your WordPress admin panel.
- W3 Total Cache: This plugin makes sure your blog loads in the quickest time possible, which is important if you want to rank high in Google.
- CoSchedule: This is a paid plugin; however, it makes promoting your posts on social media a breeze. The best part is the scheduling you can be done from your WordPress admin panel.
- Facebook Groups: Joining Facebook groups to connect with other bloggers in your niche can be a helpful tool when you have questions or need advice. Often there are veteran bloggers in the groups who can answer your questions quickly and thoroughly saving you hours of research.
- Canva: Canva is a great tool when you want to take your photos to the next level but aren’t good at editing photography or haven’t been able to invest in a quality camera yet.
- Trello: Trello is a free tool that is great for keeping you organized. You can use it to help you plan out your content, content marketing strategy, or even just stay on top of your blogging to do list.
- Push Assist: Not sure if your readers are getting your content when it goes out? Give them the option of signing up for instant notifications with the Push Assist plugin.
There are plenty of other time-saving tools for product review bloggers, but these should help shave off a good amount of time for you in the beginning.
Just remember to have fun writing your content, promote it as much as possible, and enjoy the journey of turning your product review blog into a full-blown business!
As always, if you have any questions don’t hesitate to reach out.
One of the best ways to monetize your blog is with affiliate marketing.
Ad banners are a horrible way to make money online. In 2020, less than 0.1% of viewers clicked on an ad banner, and that statistic is only getting worse.
Roughly 25% of all visitors use an ad blocker. That means fewer individuals are seeing the ads on your blog.
That means less money in your pocket.
Creating a product review blog is an effective way to use affiliate marketing. There are three types of blog posts a product review blogger can create:
- Review — Detailed analysis of a product
- Comparison — How does a product compare to other products in the marketplace?
- How-to — How to use a product after purchasing
In this article, I’ll mostly cover reviews and the format you should use for them.
I can tell you from experience that creating a product review blog works very well. All of the income from my site Investor Junkie came from affiliate marketing. I sold the blog in 2018.
In fact, most of the websites that have sold for over seven figures were also product review blogs.
It turns out, as one of the final steps before buying a product, consumers seek out product reviews. What used to be found by picking up a copy of Consumer Reports magazine is now found online with Google.
With a product review blog, there’s much you must do to ensure your success. This guide will get you started as a product reviewer. It includes advice for which I normally charge a consulting fee.
1. Pick Your Niche
If you are creating a product review blog, you should either have expertise in that industry or hire writers who are knowledgeable about that space.
In my opinion, nothing is worse than reading a review of a product by a writer who obviously either has no qualifications to review the product or didn’t actually use the product.
Product review topics can be very diverse and fall in a wide range of niches. Topics include:
- Computers and technology
… to name just a few.
How to pick your niche is a topic in itself. But you should choose wisely and determine your niche before you proceed to the next steps.
If I were picking a topic for product reviews today, I would pick a niche about which I had a decent amount of knowledge and into which I also believed I could add more insight than the average writer.
For ideas on how to pick the best niche for you, I recommend reading Ryan Levesque’s book Choose.
No products found.
2. Start a Blog
If you’re just starting out and looking for a low-cost, no-frills web hosting provider, Bluehost is your best option. They give you a free domain name for the first year and have a one-click WordPress install. You’ll be up and running with your blog in no time.8.0Out of 10
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After you’ve determined your niche, the next step is creating your blog. (If you’re looking for detailed steps, check out my how to start a blog article.)
I recommend Bluehost. It’s perfect for someone starting out with a product review blog.
If you order Bluehost through me, I will install and set up WordPress for you for free! You’ll get my recommended theme and plugins. You’ll also get access to my first Ready, Set… Blog! course for FREE.Get My Free Bonuses
3. Use a Product Review Template
The success of your product review blog depends on the layout you use and the details you include in each review. I recommend creating a standardized format for each review (or at least for all the reviews in the same category). This allows you to create a standard operating procedure that makes each review easier to write (and also easier to delegate to other reviewers).
Below is the product review template I recommend you use. It has taken me years of testing and looking at heat maps to perfect.
These are the recommended sections every review on your blog should contain:
As with any template, use it as a guideline. Your audience may have different needs. If so, adjust your template accordingly.
Psychology plays a critical part in the review template design. As a reviewer, you want your reviews to be the best-created articles on those products. You want the buyer to be sure they’ve made an informed decision on which product is right for them. To do this, you must get into the shoes of a prospective buyer.
A product may not be right for you personally. You can state that in a review, but realize that, for other buyers, the product might be perfect. Their decision-making process might be different than yours.
A well-designed review website helps three people in the transaction:
- The buyer — You help them purchase the best product for them
- The merchant — You send the best buyer to their product while directing other buyers to competing products that are more appropriate for their needs
- You (the blogger) — You get a commission for each affiliate transaction
There are two types of visitors to product review blogs. I call them:
- “Summary Susan” — Wants a quick summary and your recommendation
- “Detailed Dave” — Will read everything you write and then read it again just to make sure
You want to satisfy both types of visitors, but their needs are very different. On the web, most people skim content. So you want your review template to be easy to read and set up so the visitor can quickly gather the information they’re looking for.
There are many “Summary Susans” who just want quick answers to their problems. “Don’t make me think; just tell me the answer” is their thought process. You want to make sure you create a clear path to help them determine if the reviewed product is right for them. If the product you are reviewing isn’t right for them, you need to direct them to the alternatives.
The second type of visitor (“Detailed Dave”) wants to be sure they are making the right decision. The purchase may be a huge financial commitment for them, or it may have other social implications. Their job could be on the line, or a spouse could criticize the purchase for years to come.
For this type of visitor, this is where the layout, presentation, and content should shine. Just like “Summary Susan,” “Detailed Dave” is looking for you to be the expert in this niche.
The reader of your review wants to assure themselves they are making the right decision before they buy. Your review is the last step before they make the plunge.
This is one of the reasons why a good review format is so critical.
Not only does it help the reader, but — if you write a detailed review — they will purchase through the link given to them.
How to Write a Product Review
You should create a product review template that’s standard across your site.
A product review should contain nine components:
- Title/Brand Logo
- What Is X?
- Pros and Cons
What order you put these sections in can vary. Remember, this is a meant to be a guideline.
As the reviewer, your subheadings should answer consumers’ common questions about the product or service.
Some niches have other additional keyword searches. If so, you should add them to your product review template.
Let’s break down each section in detail.
The first part of any review should make the reader sure they’re on the right page. You want it to be clear that they are seeing the review for the brand or product they’ve searched for. That means the headline for each review should start off with “Brandname Review” or some variant of this.
An optional subheading should highlight a key feature or aspect of the product. It can be a good or even bad attribute.
If you can, also add a logo image of the brand to make it clear to the reader that they are looking at the right review.
The purpose of this section is to quickly capture the attention of your visitor to:
- Help them decide if they want to read your review
- Identify whom the product is for
- Identify whom the product is NOT for
- Potentially give a call to action
This section could display:
- The brand logo
- The name of the reviewer
- The date the review was created
- (Optional) The date review was last updated
- An opinion of whom the product is best for
- An overall rating
- A product description
- Whether the product is recommended or not
- (Optional) Supplemental ratings
- (Optional) A call to action
Here’s a sample of one:
If you are using the Amazon Associates program, you can generate a product summary, as I did above for the Ryan Levesque book.
The WordPress plugin I recommend is AAWP.
Not only can AAWP set up your affiliate links automatically, but it can pull in a product image, description, and pricing information. All of this is automatically updated to show the latest information from Amazon. It makes using Amazon as an affiliate very easy to use.
If you are looking to monetize via the Amazon Associates program then AAWP is the WordPress plugin you must use. It has the ability to not only create links to Amazon products but has the ability to create summary boxes that automatically update with description, images, and pricing. You can create product comparison pages easily as well.9.0Out of 10
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People want a visual representation of how good (or bad) the product you’ve reviewed is. They like to see how the review in question compares to other reviews you’ve done. It makes it easy for the reader to assess your review and decide if it’s worth reading further.
I highly recommend that you add a rating to each of your reviews.
This rating can also show up in a Google search (otherwise known as SERP).
You can do this manually via a schema markup known as JSON-LD. Google expects to see the markup in a specific format, and you can follow these guidelines and add it manually to your review. The JSON-LD schema is easy to create and is one of the best ways to help improve your SEO.
If you are using WordPress, you can add the schema via a plugin. There are many to choose from, but I recommend WP Review Plugin.
Pros and Cons
The next important part of your product review is the pros and cons section. Readers want to find out about the good and bad features of the product.
No product is perfect, so if your review is listing only the positive aspects without discussing the negative… it’s not a review. It’s a puff piece, and your audience will realize that.
Your review will be more authentic and genuine if it includes the negative aspects of the product.
I’ll cite the Harvard Business Review:
Good reviews, as expected, increased sales across the board, with gains from 32% to 52%. For books by established authors, negative reviews caused a drop of about 15%, on average — also not surprising. But for books by relatively unknown authors, bad reviews caused sales to rise, by an average of 45%. This held even when the criticism was extreme: After one particularly scathing review, for instance (“the characters do not have personalities so much as particular niches in the stratosphere”), sales more than quadrupled.BAD REVIEW CAN BOOST SALES. HERE’S WHY – JONAH BERGER
Visitors to your blog want to see a list of the reviewed product’s features. Are there any aspects unique to the product?
I prefer bullet points or an HTML table that lists the attributes and the benefits. Remember, you are writing a review to help your visitor decide if they want to use or not use the product.
What Is “BRANDNAME“?
From my SEO research, I’ve found this to be one of the more common searches with a similar intent to the review itself. You replace “BRANDNAME” with the name of the brand in an H2. For example, I used the subhead “What Is ThriveCart?” in my review for the shopping cart service.
People are searching for the product and want to find out more about the product. You should answer the question directly.
Ideally, if you are looking for a featured snippets position in Google search, you should try to limit your description to around 50-60 words.
A variant of this is “How Does BRANDNAME Work?” Which subhead to use depends upon your niche and should be researched.
Before individuals buy a product, they want to see what it it looks like. If it’s a physical product, prospects like to see what it looks like in use. You’re better off creating your own product shots than relying on the stock photos supplied by the manufacturer.
However, if you don’t have the budget or the time, start off with photos from the maker.
I prefer placing all of the screenshots in one area using a slider. I dislike showing images all throughout the review and prefer to have one place for the reader to see the various aspects of the product.
I recommend the WordPress plugin Soliloquy for this.
A WordPress plugin that allows you to create image sliders on your blog. Normally I’m not a fan of sliders but for screenshots in reviews, this is the exception and the only use case I recommend using Soliloquy.0.0Out of 10
|Price||$19 – $299 per year|
In any product decision, price is an important factor. You must include pricing information in your review. “Pricing” is not only a common search term, but including it in a subhead helps Google make sure you have the details on what the product you are reviewing costs.
Not every product sold has an easy-to-understand pricing structure. If the product has different price options or levels, be clear what’s included in each one.
Does the vendor have a discount if you buy in bulk or longer term? Does the product come with any guarantees or warranties? Where can they buy the product? (Hint: via an affiliate link.)
People love to think in terms of comparisons. In fact, when we are already familiar with one product, it’s natural and easy for us to associate it with another possible product to use.
For the sake of simplicity, I would not recommend listing or recommending more than three alternative products. More options typically lead to more confusion.
However, you can offer and present other key features of various products to help differentiate them.
While people like to compare similar products on the market, they also want to be clear on how they are different. What key features do the alternatives offer that the reviewed product does not? Are they competitive in price only?
It’s more than likely you can find key distinctions for those other products to point out. And it’s probable those other products also have affiliate links available as well. So it would make sense to also offer a link to them as well. You get bonus points if you create a review for the alternative product and link to it.
The review may be the entry point to your brand, but it doesn’t have to end there. More often than not, a visitor will enter your blog via one review but wind up purchasing a competing product because of your detailed articles. They’ll use your comparison to find out the alternative product is a much better fit.
As an influencer, your goal is to make everyone — the vendor, the visitor, and you — happy with the affiliate marketing transaction.
You make the vendor happy because you sent the best visitor to its product.
You make the visitor happy because they bought the best product for them.
And of course you make yourself happy because you get a commission for the purchase.
If you are using Amazon for your products, AAWP also has the ability to create nice-looking comparison tables similar to what was on my blog.
A disclosure isn’t part of the format I gave you up top, but it’s critical you include one in your product reviews. In fact, it should be the first section of your review.
If you are in the United States, per FTC guidelines, you must disclose links on an article that are monetized. According to the FTC, the disclosure must be “clear and conspicuous.” It cannot be a hidden legal disclaimer that you must expand with a button click or live at the bottom of the page.
I’m not a lawyer — nor do I play one on TV — so please consult counsel on the matter. However, there are some good articles out there on the basics.
4. Grow Your Search Traffic
One of the disadvantages of monetizing via affiliate links is the need to acquire traffic for your product reviews.
The primary method is via organic search traffic. That means SEO for bloggers is critical.
The reason why most product review blogs rely on SEO traffic is simple: Most merchants do not allow members of their affiliate marketing programs to bid on paid traffic for their brand.
So you must build your traffic organically. After all, if you are creating a review, it’s the only way you can get brand search terms like:
- “BRANDNAME Review”
- “BRANDNAME Alternatives”
- “BRANDNAME Pricing”
- “What Is BRANDNAME?”
All of these are common search terms, and because of my recommendations you have a better chance of ranking for these SEO terms.
For more tips, check out my course:
SEO for Writers
5. Update Blog Post Reviews
Unlike other types of blog posts, review posts are evergreen. They have an unlimited timespan and can exist in perpetuity.
But as opposed to what many other affiliate marketing gurus will tell you, a product review blog is not passive income. From my experience, a review blog post is not “set it and forget it.”
On my previous blog, about 80% of our editorial calendar involved updating old articles and reviews. That’s because products were constantly adding new features and functionalities.
Nothing is worse for someone searching for a review than finding one that’s months (or years) out of date. You can create a better user experience if you keep your reviews current. Google will also reward you for it with higher SERP.
Unfortunately, many merchants don’t tell you about updates and you must seek out the product changes. I suggest subscribing to the company’s press releases and monitoring their various social media channels for product updates.
Creating a product review blog is a great way to monetize a blog. In my opinion, when you combine reviews with affiliate marketing, your site can become much more profitable than with ad banners.